AMA, a brand transformed.

For the first two years Ava Mayfair’ branding style was developed in house by Hannah. With the rapid growth and development of the business, however, the need for a stronger “stand-out” brand was recognised.

A chance conversation between Daryl (Hannah’s Dad & Co-Director of Ava Mayfair Ltd) and Chris, Founder of Enjoy!, the all-natural chocolate company, situated close to our office. led to an introduction to a professional branding consultant, also called Hannah. Through brainstorming discussions and active participation, Hannah guided us on an exciting journey of evolution and change as the design, the creativity and the innovation of a new look came to fruition.

The bows, symbolic of Ava Mayfair’ beginning and its history have been transformed to a marque befitting the “new look” of distinction, recognisable as AMA alone. Offering a timeless and elegant variation, the charms showcased on a deep navy bow, exclusive to the AMA brand, create a beautiful keepsake of collectability. 

The excitement, the energy and the buzz of a journey were tangible, inspiring and motivating, keeping everyone involved in the moment. As we strived to achieve our goals and aspirations, we experienced the thrill of the final launch of the new brand, seeing the evolution of new products come to life, and the signature and creativity in design of our new website.

Fast forward to September 2020 and our beautiful product range was launched. We have introduced new products, with their own individual and unique style with many favourite product lines transformed through  an aesthetic presentation makeover aligned to the new look. The positive feedback and reactions from our customers have been amazing and inspiring. We have been overwhelmed by the response to the rebrand, to our products, and we especially love the ideas from our followers of the creative and imaginative ways of displaying our charms. 

‘It’s has been something really special’

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